International Taste Institute

How to Launch Tasty Food & Drink Products

A Nielsen study encompassing 12,000 product launches across Europe has shown that 76% of all new products fail to retain a retail listing beyond one year, with two thirds failing to achieve just 10,000 unit sales. When combined with the expense of launching a new product (development costs, commercial costs, marketing costs, etc.), these statistics are not particularly encouraging for producers. So, what can you do to make sure your product is a success?