❝ The Superior Taste Award is a great tool to create a multi-channel communication campaign focused on the taste of our snacks.❞
- Mr. Zhao Gang, Vice-President
Bestore is a leading snack brand present in 22 markets and focused on delivering innovative high-quality leisure foods.
Bestore’s brand communication strategy is focused on ingredients and product quality. It aims to put more emphasis on Taste, the first factor in consumer repurchase.
Bestore participated in the 2019 Superior Taste Award. To boost their products’ taste perception, it then launched a large communication campaign focused on the Award: +1000 in-stores events on the premium taste of the snacks; +100 press articles featuring European chefs; advertising…
* “11/11” is a Chinese shopping holiday, bigger than Black Friday and Cyber Monday combined
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