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International Taste Institute

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How to Launch Tasty Food & Drink Products

A Nielsen study encompassing 12,000 product launches across Europe has shown that 76% of all new products fail to retain a retail listing beyond one year, with two thirds failing to achieve just 10,000 unit sales. When combined with the expense of launching a new product (development costs, commercial costs, marketing costs, etc.), these statistics are not particularly encouraging for producers. So, what can you do to make sure your product is a success?

How the Superior Taste Award can help you grow your brand

"Discover the secret to boosting your brand's notoriety and standing out in the competitive world of food and beverage. This ebook unveils unique strategies for enhancing brand awareness, achieving product differentiation, creating engaging content, and gaining external recognition. Learn how the Superior Taste Award can be your secret ingredient for success, enticing both customers and employees.

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