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International Taste Institute

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The Importance of Taste in Product Development

86% of surveyed stated taste as their primary reason for buying a product. What are the factors that influence consumer choice? While some products are succeeding the majority are failing. And here is good reasoning.

The secret ingredient to boost your NOTORIETY when your brand is not well known yet

Launching a product in a market with a brand that is not known (yet) is very challenging. People indeed usually refrain from trying products they don’t know or haven’t heard of it. So, what can you do to gain trust when your brand notoriety is low?

Which Taste Validation Method is Right for Your Company?

Although the method you choose will depend on what kind of information you are looking for, in this article we’ll review the most common methods and audiences to help you make your decision.

A simple recipe to differentiate in a competitive environment

Product differentiation is a powerful tool that can make the difference between success and failure in the fiercely competitive food and beverage industry. So, what can you do to have your product stand-out and differentiate from your competitors, to keep good prices and to preserve your margins?

3 Common Mistakes Food Companies Make when Developing New Products

Research has shown that three quarters of new product launches fail after only one year due to low sales. In this article, we’re going to look at three common mistakes companies make when developing and launching new food and drink products.

Ready-to-serve content for your brand

One of the biggest challenges for marketeers of dynamic brands is to identify what to say! Identifying relevant topics to communicate about is not easy. If your brand aims to post on social media only once a week, you still need 52 relevant posts every year! So how can you find the right ideas to generate qualitative content to keep your brand dynamic and audience engaged?