Registrations for the 2023 evaluations are now open. Book a free introduction to our services here.

Registration Steps & Calendar

We have 2 evaluation seasons: Autumn and Spring

Our annual award media campaign is in June.

Steps

Superior Taste Award 2023 KEY DATES

Autumn Evaluations

Spring Evaluations

DRINKS

FOOD

DRINKS

FOOD

1

Register your products

Online registration

Evaluation Rules

DRINKS

FOOD

Autumn Evaluations

Spring Evaluations

Before October 28, 2022

Before November 25, 2022

Before March 3, 2023

Before April 7, 2023

2

Samples must arrive in Brussels

Sample shipping instructions

DRINKS

FOOD

Autumn Evaluations

Spring Evaluations

Before November 4, 2022

Before December 2, 2022

Before March 10, 2023

Before April 14, 2023

3

Get your results & certification

Licence Agreement

DRINKS

FOOD

Autumn Evaluations

Spring Evaluations

January 2023

June 2023

4

Annual award media campaign by the Institute

DRINKS

FOOD

June 2023

Evaluation Rules

When registering products, you will be asked to agree with our evaluation rules. Nothing crazy, just a few simple rules to ensure we can test products in the best conditions and that we are aligned about the conditions to obtain and use the Superior Taste Award certification.

Download the complete Evaluation rules

Sample Shipping Instructions

After product registration for the evaluation, it is your responsibility to have the samples delivered to the International Taste Institute. The International Taste Institute will not assess the shipping process and cannot be held responsible for the sample shipment.

Deadlines

Please respect above mentioned deadlines, taking into account enough time for shipment & custom clearance (which can take up to 15 days at Belgian customs). Every year, we unfortunately have to cancel evaluations due to late arrival of samples.

Quantity of samples to send

Please send enough products to prepare 24 helpings.

For drinks, please follow the following guidelines:

  • Waters, beers & soft-drinks: 12 small bottles (25-33cl) or 6 big bottles (0,5-1L)
  • Tea & coffee: for 24 servings
  • Spirits: 3 bottles (0,75-1L)
To indicate on each sample

Please indicate the corresponding product REFERENCE ID (ex:9022639) on each sample. Please avoid writing this REFERENCE ID on the front packaging, so we can take a nice picture of your product. You can find the REFERENCE ID on the invoice you have received by email following your registration or you can download this invoice in the “my invoices” section of your account.

Incoterms: DDP (Delivered Duty Paid)

Delivery costs, taxes, import and custom duties for shipment of samples are at your expense. Should any of those costs be invoiced to the Taste Institute, we will re-invoice you for this cost.

Delivery Address

International Taste Institute

Rue colonel Bourg, 105 A

B-1140 Brussels

Belgium

+32/2/372.34.22

Proforma

To the parcel, please join a proforma invoice IN ENGLISH with the mentions below (a template is available for download below).

  • Addressed to The International Taste Institute (above address)
  • Description: Provide a description of each product
  • Price: No commercial value
  • Total price: 20 euros (do not put a higher amount as this would result in additional taxes)
  • Additional info:
    • Food samples for analysis, to be completely destroyed after analysis
    • No commercial value
    • DDP
On the parcel:

Please indicate the following in ENGLISH:

  • Samples for analysis. To be completely destroyed after analysis
  • "DDP” (delivered duty paid)
  • "Urgent delivery” / “Keep Fresh” / “Keep Frozen” if relevant for fresh & frozen products.
IMPORTANT: For shipment from non-EU countries

If you are sending animal-based product samples from outside the European Union, please add a valid health certificate. Without it, the shipment will not be able to enter the EU.

Licence Agreement

When you are granted a Superior Taste Award, you receive a 3-year licence right to use the Superior Taste Award label and materials in your marketing & sales activities. Before receiving access to graphical files & marketing material, you will be asked to accept the terms & conditions of the Superior Taste Award Licence Agreement.

Download the Licence Agreement

Want your products endorsed by top chefs & sommeliers?

Our international team of experts and consultants can assist you in your language. Don’t hesitate to get in touch.

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