Registrations for the 2024 Superior Taste Award are now closed. Results will be announced in June, stay tuned.

International Taste Institute

Making the world a tastier place

Consumer food & drinks evaluated and awarded by top chefs & sommeliers

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Our world-class gastronomy experts evaluate the taste of your product and provide you with feedback you can act on.

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ITQI Superior Taste Award Label

The Superior Taste Award

A recognized symbol of excellence in taste

If your product achieves an overall score above 70% during the evaluation, our jury endorses it with the Superior Taste Award – a stamp of indisputable quality and prestige.

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Bernard Vaussion
Gabi Lucas
Pino Lavarra
Octávio Ferreira
Gabriel Biscay
Antoine Lehebel
Cristina Figueira
Konstantinos Stravroulakis
Tom Smet
Stijn Roelandst
Manuel Jimenez
Pascal Niau
Fabrice d’Hulster
Ferran Centelles

Top-tier gastronomy experts at your service

Our jury is composed of more than 200 professional taste experts from over 20 countries. Carefully selected based on their tasting experience; they’ve been spotlighted by chef and sommelier competitions or top institutions such as Le Guide Michelin and Gault & Millau. Get your products evaluated and endorsed by world class gastronomy celebrities.

Meet our jury

Some companies spicing-up the world with us

Producer Map
Thanks to the suggestions from the Taste Institute jury, we were able to improve our product.

Carla Barboto

General Director

Pacari, Ecuador

Our company and team were truly honoured to receive the Superior Taste Award. It really inspired and motivated us in our quest for excellence.

Dimitri Tselios

CEO of AHB Group - Theoni Water

Explore our articles and blog posts

86% of surveyed stated taste as their primary reason for buying a product. What are the factors that influence consumer choice? While some products are succeeding the majority are failing. And here is good reasoning.

The Importance of Taste in Product Development

86% of surveyed stated taste as their primary reason for buying a product. What are the factors that influence consumer choice? While some products are succeeding the majority are failing. And here is good reasoning.

Launching a product in a market with a brand that is not known (yet) is very challenging. People indeed usually refrain from trying products they don’t know or haven’t heard of it. So, what can you do to gain trust when your brand notoriety is low?

The secret ingredient to boost your NOTORIETY when your brand is not well known yet

Launching a product in a market with a brand that is not known (yet) is very challenging. People indeed usually refrain from trying products they don’t know or haven’t heard of it. So, what can you do to gain trust when your brand notoriety is low?

Although the method you choose will depend on what kind of information you are looking for, in this article we’ll review the most common methods and audiences to help you make your decision.

Which Taste Validation Method is Right for Your Company?

Although the method you choose will depend on what kind of information you are looking for, in this article we’ll review the most common methods and audiences to help you make your decision.

Product differentiation is a powerful tool that can make the difference between success and failure in the fiercely competitive food and beverage industry. So, what can you do to have your product stand-out and differentiate from your competitors, to keep good prices and to preserve your margins?

A simple recipe to differentiate in a competitive environment

Product differentiation is a powerful tool that can make the difference between success and failure in the fiercely competitive food and beverage industry. So, what can you do to have your product stand-out and differentiate from your competitors, to keep good prices and to preserve your margins?

Research has shown that three quarters of new product launches fail after only one year due to low sales. In this article, we’re going to look at three common mistakes companies make when developing and launching new food and drink products.

3 Common Mistakes Food Companies Make when Developing New Products

Research has shown that three quarters of new product launches fail after only one year due to low sales. In this article, we’re going to look at three common mistakes companies make when developing and launching new food and drink products.

One of the biggest challenges for marketeers of dynamic brands is to identify what to say! Identifying relevant topics to communicate about is not easy. If your brand aims to post on social media only once a week, you still need 52 relevant posts every year! So how can you find the right ideas to generate qualitative content to keep your brand dynamic and audience engaged?

Ready-to-serve content for your brand

One of the biggest challenges for marketeers of dynamic brands is to identify what to say! Identifying relevant topics to communicate about is not easy. If your brand aims to post on social media only once a week, you still need 52 relevant posts every year! So how can you find the right ideas to generate qualitative content to keep your brand dynamic and audience engaged?

The visual aspect, olfaction, taste, and texture - these are main elements that make us like the product or hate it. The right combination is key. Delve deeper and learn how they interact with each other and how it helps when developing new product.

The 4 Key Elements that Make a Product Tasty

The visual aspect, olfaction, taste, and texture - these are main elements that make us like the product or hate it. The right combination is key. Delve deeper and learn how they interact with each other and how it helps when developing new product.

Recognizing a team's success reinforces a sense of unity and belonging among its members. It boosts team morale, leading to increased trust and cooperation. A team that feels appreciated is more likely to work cohesively on future projects. So what can you do to get your own efforts or your team’s achievements recognized?

A tasty way to get your success recognized

Recognizing a team's success reinforces a sense of unity and belonging among its members. It boosts team morale, leading to increased trust and cooperation. A team that feels appreciated is more likely to work cohesively on future projects. So what can you do to get your own efforts or your team’s achievements recognized?

Want your products endorsed by top chefs & sommeliers?

Our international team of experts and consultants can assist you in your language. Don’t hesitate to get in touch.

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