Superior Taste Award Certification
Have your products certified by Chefs & Sommeliers
Boost your results with the N° 1 TASTE certification
Since 2005, the taste Institute has evaluated more than 15.000 food & drink products from around the world.
Our jury of prestigious Chefs & Sommeliers and our strict tasting methodology have contributed to make the Superior Taste Award, the most renowned independent certification worldwide, 100% focused on TASTE.
Products participating in our taste evaluations and scoring above 70% are granted respectively the following Superior Taste Awards:
Why choose the Superior Taste Award Certification?
A support in business negotiations
Taste is to some extent a subjective concept. In the competitive food and drink industry, having the Superior Taste Award can help to objectivize discussions about taste and demonstrate the superior taste of your products to retailers, distributors and importers.
The Superior Taste Award certification is increasingly recognized by major retailers worldwide and often makes the difference between being listed or not. A great tool to grow in your local market and for export.
Differentiation & content
When shopping in supermarkets or online, the consumer is faced with dozens of products to choose from in each segment. It has been demonstrated that products carrying an independent and recognized certification like the Superior Taste Award sell better than others.
The Superior Taste Award and the sensory evaluation by prestigious Chefs & Sommeliers also provide original content for your PR, social media and marketing campaigns.
A prestigious recognition
Granted by the best chefs & sommeliers, the Superior Taste Award is the ultimate recognition of your, and your team’s, constant efforts to make the highest quality food and drink products.
Our annual result communication and our Award ceremony generate wide press and social media coverage. All awarded products are published on our much-visited website. A great occasion for your company and products to shine.
Why trust the Taste Institute?
The World's leading taste experts
At the Taste Institute, taste evaluations are done by independent professional taste experts. Products are tested by large panels amongst more than 200 Chefs & Sommeliers from the most prestigious European culinary associations. Jury members are selected for their proven experience in tasting and in giving constructive feedback. Their talents are recognized in Chef & Sommelier competitions or by renowned institutions such as Le Guide Michelin or Gault & Millau.
An objective & independent tasting process
Products are blind tasted, following a systematic approach based on the International Hedonic Sensory Analysis method. Products are prepared & served according to a strict protocol ensuring maximal objectivity. It is not a competition, each product is evaluated & scored on its intrinsic organoleptic quality.
How does it work?
1
Register your products online.
2
Send us your samples.
3
Products are tested.
4
Get your evaluation results & certification
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The Prestige Awards
The International Taste Institute recognizes producers that demonstrate consistent remarkable product quality over several years with the following prestige awards:
The Crystal Taste Award
The Crystal Taste Award is granted to products that have been awarded 3 stars 3 years in a row.
See Awarded products
The Diamond Taste Award
The Diamond Taste Award is granted to products that have been awarded 3 stars 7 times over a period of 10 years.
See Awarded products
The Absolute Taste Award
The Absolute Taste Award is granted to products that have been awarded 3 stars 20 times over a period of 25 years.
See Awarded productsThe Awards Ceremony
All awarded companies are invited to the annual Superior Taste Award Ceremony in Brussels.
The annual Superior Taste Award Ceremony is one of the most prestigious events in Europe in the food and drink industry. Hosted the historical center of Brussels, it brings together awarded companies, Chefs, Sommeliers and other preeminent taste experts, retailers, distributors as well as ambassadors and responsibles for major trade organizations.
The event is widely covered in the international press and social media. During the event, the awarded companies will receive their Superior Taste Award certificate, medal and prestige award trophies. The ceremony is followed by a cocktail providing excellent networking opportunities and possibility for the awarded companies to be photographed with Chef & Sommelier members of the Jury.
Want to get professional feedback?
Interested in getting professional feedback on your products and applying for the Superior Taste Award certification?If you have any question, do not hesitate to contact us.Our international team will help you in your language.
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