The Superior Taste Award
Excellence in taste endorsed by the world’s best chefs and sommeliers
Increase your sales with the leading taste certification
Life is too short not to eat and drink well. At least, that's what we believe at the Taste Institute. That is why we created the Superior Taste Award.
Since 2005, we have evaluated thousands of products from over 100 countries. Only those that truly stand out were awarded. Thanks to our jury of top chefs and sommeliers and robust assessment methodology, the Superior Taste Award is widely regarded in the Food & Beverage industry as a prestigious international certification for taste quality.
Successfully awarded products (scoring above 70%) are attributed one, two, or three stars based on their performance.
How the Superior Taste Award can boost your performance
Increase your notoriety
Are you launching a product with a brand that is not well known?
Internationally recognized within the F&B industry, the Superior Taste Award helps you convince buyers and consumers: it increases your recognizability and creates a sense of familiarity & trust.
Differentiate in a competitive market
What makes your product special?
Backed by a solid jury & a rigorous tasting process, the Superior Taste Award is a credible external validation of your product’s superior taste.
Defend your pricing with buyers & stand out from your competitors.
Get impactful content for your brand
Do your marketeers struggle to constantly create new content for your brand?
Having your product awarded by top chefs and sommeliers provides for some nice storytelling – and we provide the content.
The notoriety of the Superior Taste Award amongst buyers around the world is very high. Obtaining the award helped us build our brand credibility & get referenced by many retailers internationally.
Having our products endorsed by world-class chefs has offered us great PR and social media content that generated massive, free visibility for our brand.
Our Secret Sauce
A jury composed of some of the world’s top chefs & sommeliers
First impression
Vision
Olfaction
Taste
Final sensation
Texture
A rigorous tasting process backed by an objective methodology
We are very proud of our world-class jury and rigorous methodology, making our evaluations and award the most serious and respected in the market
How does it work?
1
Register your products online.
2
Send us your samples.
3
Products are tested.
4
Get your evaluation results & certification
What you will get
Discover what's included with your participation.Find out more
The Prestige Awards
The International Taste Institute recognizes producers that demonstrate consistent remarkable product quality over several years with the following prestige awards:
The Crystal Taste Award
The Crystal Taste Award is granted to products that have been awarded 3 stars 3 years in a row.
The Diamond Taste Award
The Diamond Taste Award is granted to products that have been awarded 3 stars 7 times over a period of 10 years.
The Absolute Taste Award
The Absolute Taste Award will be granted to products that have been awarded 3 stars 20 times over a period of 25 years.
Want your products endorsed by top chefs & sommeliers?
Our international team of experts and consultants can assist you in your language. Don’t hesitate to get in touch.
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