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International Taste Institute

The Superior Taste Award

Excellence in taste endorsed by the world’s best chefs and sommeliers

Increase your sales with the leading taste certification

Life is too short not to eat and drink well. At least, that's what we believe at the Taste Institute. That is why we created the Superior Taste Award.

Since 2005, we have evaluated thousands of products from over 100 countries. Only the best were awarded. Thanks to our jury of top chefs and sommeliers, the Superior Taste Award is widely regarded in the Food & Beverage industry as the most prestigious taste certification worldwide.

Successfully awarded products (scoring above 70%) are attributed one, two, or three stars based on their performance.

One-star products are considered good products High taste quality within their category. Score between 70 and 80%: SHARED.RATING.RATINGSUBTEXT1
Two-star products are considered outstanding products Stand out from other products in their category. Score between 80 and 90%: SHARED.RATING.RATINGSUBTEXT2
Three-star products are considered exceptional products Top quality within their category. Worth seeking out. Score between 90 and 100%: SHARED.RATING.RATINGSUBTEXT3

How the Superior Taste Award can boost your performance

Increase your notoriety

Are you launching a product with a brand that is not well known? Internationally recognized within the F&B industry, the Superior Taste Award helps you convince buyers and consumers: it increases your recognizability and creates a sense of familiarity & trust.

Differentiate in a competitive market

What makes your product special? Backed by a solid jury & a rigorous tasting process, the Superior Taste Award is a credible external validation of your product’s superior taste. Defend your pricing with buyers & stand out from your competitors.

Get impactful content for your brand

Do your marketeers struggle to constantly create new content for your brand? Having your product awarded by top chefs and sommeliers provides for some nice storytelling – and we provide the content. Have a look at the photo and video materials you could get.

The notoriety of the Superior Taste Award amongst buyers around the world is very high. Obtaining the award helped us build our brand credibility & get referenced by many retailers internationally.

Matteo Pezzana

Export Manager

Il Pesto di Pra'

Having our products endorsed by world-class chefs has offered us great PR and social media content that generated massive, free visibility for our brand.

Sayaka Yanagisako

Marketing Manager

Morinaga Milk Industry

Our Secret Sauce

ITQI Best chefs & sommeliers in the world

The world’s top chefs & sommeliers at your service

Carefully selected based on their tasting experience; they’ve been spotlighted by chef and sommelier competitions or top gastronomic institutions.

First impression

Vision

Olfaction

Taste

Final sensation

Texture

A rigorous tasting process backed by an objective methodology

Our tasting is performed blind and in complete silence. Our chefs and sommeliers never make judgments based on their gut feeling; they follow an objective methodology based on the 5 International Hedonic Sensory Analysis criteria.

We are very proud of our world-class jury and rigorous methodology, making our evaluations and award the most serious and respected in the market

Ferran Centelles

Master Sommelier at El bulli Fondation

President of the Sommelier Jury

How does it work?

Send us your samples.

Products are tested.

Get your evaluation results & certification

Registration details & calendar

What you will get

ITQI The Superior Taste Award Certificate

The Superior Taste Award Certificate & Medal

A 3-year worldwide License

The Superior Taste Award labels

Marketing tools & personalized digital material

The Prestige Awards

The International Taste Institute recognizes producers that demonstrate consistent remarkable product quality over several years with the following prestige awards: