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Superior Taste Award Certification

Have your products certified by Chefs & Sommeliers

Boost your results with the N° 1 TASTE certification

Since 2005, the taste Institute has evaluated more than 15.000 food & drink products from around the world.

Our jury of prestigious Chefs & Sommeliers and our strict tasting methodology have contributed to make the Superior Taste Award, the most renowned independent certification worldwide, 100% focused on TASTE.

Products participating in our taste evaluations and scoring above 70% are granted respectively the following Superior Taste Awards:

Exceptional products, scoring above 90%

Remarkable products, scoring between 80% and 90%

Notable products, scoring between 70% and 80%

Why choose the Superior Taste Award Certification?

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A support in business negotiations

Taste is to some extent a subjective concept. In the competitive food and drink industry, having the Superior Taste Award can help to objectivize discussions about taste and demonstrate the superior taste of your products to retailers, distributors and importers.

The Superior Taste Award certification is increasingly recognized by major retailers worldwide and often makes the difference between being listed or not. A great tool to grow in your local market and for export.

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Differentiation & content

When shopping in supermarkets or online, the consumer is faced with dozens of products to choose from in each segment. It has been demonstrated that products carrying an independent and recognized certification like the Superior Taste Award sell better than others.

The Superior Taste Award and the sensory evaluation by prestigious Chefs & Sommeliers also provide original content for your PR, social media and marketing campaigns.

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A prestigious recognition

Granted by the best chefs & sommeliers, the Superior Taste Award is the ultimate recognition of your, and your team’s, constant efforts to make the highest quality food and drink products.

Our annual result communication generate wide press and social media coverage. All awarded products are published on our much-visited website. A great occasion for your company and products to shine.

Why trust the Taste Institute?

ITQI Best chefs in the world

The World's leading taste experts

At the Taste Institute, taste evaluations are done by independent professional taste experts. Products are tested by large panels amongst more than 200 Chefs & Sommeliers from the most prestigious European culinary associations. Jury members are selected for their proven experience in tasting and in giving constructive feedback. Their talents are recognized in Chef & Sommelier competitions or by renowned institutions such as Le Guide Michelin or Gault & Millau.

ITQI Blind product test
ITQI Best sommelier of Spain tasting consumer product

An objective & independent tasting process

Products are blind tasted, following a systematic approach based on the International Hedonic Sensory Analysis method. Products are prepared & served according to a strict protocol ensuring maximal objectivity. It is not a competition, each product is evaluated & scored on its intrinsic organoleptic quality.

What do you get ?

ITQI The Superior Taste Award Certificate

The Superior Taste Award Certificate & Medal

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ITQI A worldwide license

A 3-year worldwide License

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ITQI Communication tools

The Superior Taste Award labels

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ITQI Invitation to the Award ceremony

Marketing tools & personalized digital material

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How does it work?

1

Register your products online.

2

Send us your samples.

3

Products are tested.

4

Get your evaluation results & certification

The Prestige Awards

The International Taste Institute recognizes producers that demonstrate consistent remarkable product quality over several years with the following prestige awards:

ITQI Crystal Award

The Crystal Taste Award

The Crystal Taste Award is granted to products that have been awarded 3 stars 3 years in a row.

See Awarded products
ITQI Diamond Award

The Diamond Taste Award

The Diamond Taste Award is granted to products that have been awarded 3 stars 7 times over a period of 10 years.

See Awarded products
ITQI Absolute Award

The Absolute Taste Award

The Absolute Taste Award is granted to products that have been awarded 3 stars 20 times over a period of 25 years.

See Awarded products

Want to get professional feedback?

Interested in getting professional feedback on your products and applying for the Superior Taste Award certification?If you have any question, do not hesitate to contact us.Our international team will help you in your language.

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