Congratulations to all 2021 awarded products. Results are available here

What do you get ?

Sensory evaluation deliverables

Sensory Evaluation Results

The Sensory Evaluation results is a PDF report that provides you with a quantitative overview of the performance of your product. It includes the overall score of your product and a detailed score on each of the 5 sensory criteria:

  • First impression
  • Vision
  • Olfaction
  • Taste
  • Texture (Food) / Final sensation (drinks)
Download an example

Sensory Evaluation Report

The Sensory Evaluation report is an optional PDF report that provides you with personalized comments from the best Chefs & Sommeliers about your product. Different sections are available :

Comments & Suggestions

Get written comments from our experts about your products on the main sensory criteria.

You will also receive some suggestions on how you could further improve your product from a taste perspective.

Food & Drink Pairing Suggestions

Hedonic pairing is the art of identifying which food products/drinks go well together from a flavor standpoint. Our professional Chefs & Sommeliers are constantly pairing products in their everyday work. For each product you will get pairing proposals you might never have imagined!

Specific Questions for the Jury

Is the acidity level of my product OK? What are the main aromas perceived in my product? Is the alcohol well integrated? You have some specific question about your product?... You have the opportunity to ask up to 3 specific questions to the best Chefs & Sommeliers.

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Superior Taste Award deliverables

Products reaching a score above 70% will be granted the Superior Taste Award Certification and receive the following elements :

The Superior Taste Award Certificate & Medal

For each awarded product, you will receive during the award ceremony (or by post) a printed Superior Taste Award certificate. You will also have access to a PDF version of the certificate. Each awarded company will also receive the International Taste Institute Medal.

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A three-year worldwide License

The International Taste Institute will grant you a 3-year worldwide license right to use the Superior Taste Award label, the registered trade mark and the associated names, logos and graphics for use in your marketing & sales activities.

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Free access to all Marketing materials

You will receive during the award ceremony (or by post) a marketing kit containing Superior Taste Award labels, stickers and table-flags. You will also have digital access to the Superior Taste Award Labels in different languages as well as to general PR, photo & video material about the Tastings & the Award Ceremony.

An Invitation to the Award Ceremony in Brussels

The annual Superior Taste Award Ceremony is one of the most prestigious event in Europe in the food and drink industry. Hosted in the historical center of Brussels, it brings together awarded companies, Chefs, Sommeliers and other preeminent taste experts, retailers, distributor as well as ambassadors and responsibles for major trade organizations.

The event is widely covered in the international press and social media. During the event, the awarded companies will receive their Superior Taste Award certificate, Medal and Prestige Award trophies. The ceremony is followed by a cocktail providing excellent networking opportunities and the possibility for the awarded companies to be photographed with Chef & Sommelier members of the Jury.

Prestige Awards

Companies that are granted one of the prestige awards (Crystal, Diamond, Absolute) will receive their prestige award on stage during the Superior Taste Award ceremony (or by post). Digital versions of the awards will also be available for use in your communication.

See Prestige Awards

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