Resources

Yes! We’re now in Germany…

❝ Obtaining the Superior Taste Award is perceived as a sign of prestige on international markets and it is a great tool to use during our sales presentations.

- Javier Nougues, Brand Director

SITUATION

Bonalma is currently exporting to Europe, Central and South America.

As it continues to expand its geographical sales coverage of Argentinian durum wheat pasta to satisfy the most demanding international markets, Bonalma was in need of tools to support its sales team in its interactions with retailers and distributors.

ACTION

Bonalma’s products received the Superior Taste Award certification in 2018 and 2019.

The sales team now uses actively the certification at international fairs and during their sales presentations to new potential clients overseas.

RESULTS

Brand awareness of Bonalma in export markets is growing (Uruguay, Panama, Brasil, Paraguay); it is known increasingly as being the first Argentinian pasta brand to export to European markets.

The latest success in Europe, entering the German market, the largest import market for Italian pasta, is a good indicator of the high quality of product.

Gabriela Barajas

Questions about International Taste Institute?

Or call +32 2 372 34 22

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