Registrations for the 2022 Superior Taste Award are now closed. Results will be announced in June. Stay tuned.

The Superior Taste Award

Excellence in taste endorsed by the world’s best chefs and sommeliers

Spice-up your sales with the leading taste certification

Life is too short not to eat and drink well. At least, that's what we believe at the Taste Institute. That is why we created the Superior Taste Award.

Since 2005, we have evaluated thousands of products from over 100 countries. Only the best where certified. Thanks to our jury of top-notch gastronomy experts, the Superior Taste Award is widely recognized in the Food & Bev industry. It is probably the most prestigious taste certification worldwide.

Products achieving an overall score above 70% in our sensory evaluations are granted the Superior Taste Award

Exceptional products
scoring above 90%
Remarkable products
scoring between 80% and 90%
Notable products
scoring between 70% and 80%

What the Superior Taste Award can do for you

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Stand out with top-chef endorsement

Differentiate in a dynamic market with a recognized label endorsed by the word's best chefs and sommeliers. Use the images of our famous jury members and their personalized comments about your product to produce high impact PR, social media and marketing content.

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Strong support for your business negotiations

Known by most actors in the F&B industry worldwide, the Superior Taste Award can help you convince retailers that don’t know your brand yet. As an objective benchmark of superior taste, it offers you a foundation for fruitful discussions about product quality with your buyers.

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Gain prestigious recognition

Gain the ultimate recognition of your company and team’s efforts to offer the very best products to your customers. Our annual award media campaign generates broad press and social media coverage.Check our 2021 award video here or click on the image.

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The notoriety of the Superior Taste Award amongst buyers around the world is very high. Obtaining the award helped us build our brand credibility & get referenced by many retailers internationally.

Matteo Pezzana

Export Manager

Il Pesto di Pra'

Having our products endorsed by world-class chefs has offered us great PR and social media content that generated massive, free visibility for our brand.

Sayaka Yanagisako

Marketing Manager

Morinaga Milk Industry

Our Secret Sauce

ITQI Best chefs & sommeliers in the world

The world’s top chefs & sommeliers at your service

Our independent jury includes more than 200 world-renowned chefs and sommeliers recognized by institutions like Le Guide Michelin and Gault & Millau. Jury members are carefully selected for their in-depth knowledge of taste and their ability to give solid feedback.

First impression

Vision

Olfaction

Taste

Final sensation

Texture

A rigorous tasting process backed by an objective methodology

Our tasting is performed blind and in complete silence. Our chefs and sommeliers never make judgments based on their gut feeling; they follow an objective methodology based on the 5 International Hedonic Sensory Analysis criteria.
We are very proud of our world-class jury and rigorous methodology, making our evaluations and award the most serious and respected in the market

Ferran Centelles

Master Sommelier at El bulli Fondation

President of the Sommelier Jury

How does it work?

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Register your products online.

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Send us your samples.

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Products are tested.

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Get your evaluation results & certification

What you will get

ITQI The Superior Taste Award Certificate

The Superior Taste Award Certificate & Medal

ITQI A worldwide license

A 3-year worldwide License

ITQI Communication tools

The Superior Taste Award labels

ITQI Invitation to the Award ceremony

Marketing tools & personalized digital material

The Prestige Awards

The International Taste Institute recognizes producers that demonstrate consistent remarkable product quality over several years with the following prestige awards:

ITQI Crystal Award

The Crystal Taste Award

The Crystal Taste Award is granted to products that have been awarded 3 stars 3 years in a row.

ITQI Diamond Award

The Diamond Taste Award

The Diamond Taste Award is granted to products that have been awarded 3 stars 7 times over a period of 10 years.

ITQI Absolute Award

The Absolute Taste Award

The Absolute Taste Award will be granted to products that have been awarded 3 stars 20 times over a period of 25 years.

Want your products endorsed by top chefs & sommeliers?

Our international team of experts and consultants can assist you in your language. Don’t hesitate to get in touch.

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