International Taste Institute

Standing Out on the Shelf: How Salazones Garre Uses the Superior Taste Award to Differentiate in Large Retail

For premium food products competing in large retail chains, standing out on crowded shelves is essential. Spanish seafood producer Salazones Garre has used the Superior Taste Award to reinforce the perceived quality of its products, attract buyer attention, and better position itself alongside competing offerings in major supermarkets.

Discover how getting evaluated helped a fish producer to stand out at large distributors such as Carrefour and El Corte Inglés.

SITUATION: Standing Out in a Crowded Retail Environment

Since 2020, Salazones Garre has submitted products including tuna mojama and mullet roe to the Superior Taste Award to better understand how their taste performs and strengthen how quality is communicated to both distributors and consumers.

For the company, taste evaluation plays a key role in gaging future consumer response and supporting product positioning in a highly competitive category where visually similar premium seafood products often compete side by side on supermarket shelves.

SOLUTIONS: Turning Recognition into a Shelf-Level Differentiator

To maximise the impact of the recognition, Salazones Garre integrated the Superior Taste Award across multiple commercial touchpoints. The certification became part of sales dossiers, distributor presentations, and marketing materials used to communicate product taste quality to buyers and consumers.

Most importantly, the company incorporated the award directly onto product packaging, helping products stand out visually in major retailers such as Carrefour, El Corte Inglés, and Consum.

 

“Our taste evaluation performance is a strong business card for us,” says Néstor Giuliodoro, Marketing Manager. “We include it in presentations for distributors and directly on our packaging, which helps distinguish our products on supermarket shelves where similar products are sold.”

 

OUTCOMES: Greater Visibility and Stronger Buyer Engagement

According to Salazones Garre, the Superior Taste Award has contributed to a statistically significant increase in performance compared with the period before certification, supporting both commercial discussions and product visibility.

By combining independent taste recognition with on-pack visibility, the company has been able to create a clearer point of differentiation in large-scale distribution environments — helping attract attention, reinforce premium positioning, and stand apart from competing products.

Known by most actors in the F&B industry worldwide, the Superior Taste Award is an objective benchmark of superior taste, offering you strong support for business negotiations.

Learn how to get your product evaluated at our next blind tastings and potentially be endorsed by our international jury of top chefs and renowned sommeliers:

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